Last updated: 13 March 2026
Cookie Policy
1. Introduction
This Cookie Policy explains how AutoRevenue Systems LTD ("we", "us", or "our") uses cookies when you use the AutoRevenueOS website and application. We use a minimal set of first-party cookies: essential cookies for the service and your consent choice, and optional cookies for conversion tracking (e.g. visit → calculator → chat → signup) only if you accept. We use Google Analytics 4 (GA4) on the marketing site and login page only when you have accepted cookies; IP addresses are anonymised and we track a minimal set of events. We do not use other marketing or third-party advertising trackers. Our own cookies are first-party, use Secure and SameSite=Lax, and we do not store personal data in them.
3. Strictly necessary
ar_cookie_consent
We store your choice (Accept or Reject optional cookies) so we do not ask again on every visit. This cookie is essential for the consent mechanism and does not require consent itself under UK/ePrivacy rules.
Authentication (Supabase)
When you log in, our authentication provider sets cookies so your session is recognised and you stay logged in. These are strictly necessary for the service. Name pattern: sb-*-auth-token and related chunked cookies. Session-based duration.
4. Functional
ar_chat
The website chat widget uses this cookie to associate your messages with the same conversation when you return. It is set only when you have accepted optional cookies and when you first open the chat. If you reject optional cookies, chat still works within a single session using session storage only. Duration: 30 days. First-party, no personal data.
5. Conversion (with consent)
If you click "Accept" in our cookie banner, we set the following cookies to understand how visitors move through the site (e.g. visit → calculator → chat → signup). We use this only to improve our product and messaging; we do not use them for advertising or to identify you personally.
- ar_vid — A random unique visitor ID. Duration: 12 months.
- ar_source — Traffic source: direct, google, twitter, or referral (derived from referrer, not personal data). Duration: 90 days.
- ar_campaign — UTM campaign data (utm_source, utm_medium, utm_campaign) when present in the URL. Duration: 90 days.
6. Google Analytics 4
When you have accepted optional cookies, we load Google Analytics 4 (GA4) only on the marketing site (home and marketing pages) and the login page. We do not load or track GA4 on authenticated app pages (e.g. dashboard, inbox, settings). GA4 is used to understand how visitors move through the site (e.g. page views, use of the revenue calculator, chat, and signup). We have configured IP anonymisation and send only a minimal set of events (page_view, calculator_used, chat_started, signup_started, signup_completed). Google may set cookies such as _ga and _ga_* when GA4 is loaded; these are non-essential and are only set after you accept. For more information, see Google's Privacy Policy and use of cookies.
7. No other marketing trackers
We do not use marketing cookies other than the analytics described above, third-party advertising cookies, or social-media pixels. If we introduce any additional tracking in the future, we will update this policy and obtain consent where required.
8. Technical details
All cookies we set use Secure (sent only over HTTPS), SameSite=Lax, and path=/. They are first-party only. We do not store personal data in these cookies; values are random identifiers or non-personal categories (e.g. "google", "direct").
10. Contact
For questions about this Cookie Policy, contact us at support@autorevenueos.com.
AutoRevenue Systems LTD
Office 326, 18 Young St, UNIT LGE
Edinburgh EH2 4JB
Scotland